Lighting

Natural light is your best friend. Film facing a window, never with it behind you. Skip harsh overhead lights — soft, even light makes any skin tone and product look better.

Sound

Clear audio matters more than a fancy camera. Record somewhere quiet, get close to your phone's mic, and always do a test clip before the real take.

Framing

Shoot vertical (9:16), keep the product or your face in the center, and leave a little breathing room at the top for captions and text.

Takes

Always film more than you think you need — different angles, a close-up, a wide shot. You can cut it down later, but you can't add footage you never filmed.

The Hook

The first 3 seconds decide if someone keeps watching. Open with a bold claim, a question, or the end result — never with "hi guys" or a slow intro.

Example: "I wish someone told me this before I wasted €50 on the wrong foundation."

The Body (Your Script Base)

This is your reusable script skeleton: show the product in your hands, explain what it is in one line, then demonstrate it in action — texture, application, real reaction. Reuse this structure for every video, just swap the product.

Example: "Okay so this is the [product] everyone's been talking about — let's see if it actually works."

Problem Resolution

Name the problem the product solves, then show the "aha" moment — the before/after, the relief, the result. This is where you build trust.

Example: "My skin used to feel tight and dry by noon — now it stays hydrated all day."

The CTA

Tell people exactly what to do next. One clear action — not three. Save it, use the code, tap the link.

Example: "Use code MADDIE10 at checkout — link's in my bio."